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A new tail. A new look.
Detach the tail and swap the style.
Welcome to the world of Peek A Pet
A little mystery.
A whole lot of play.
A little mystery. A new little friend.
Peel.Reveal.Play!
The surprise is only the start.
Collectible pets with peel-off skins, swappable tails and clip-together play.
Meet your next pet Watch the commercial
Little pets.Big personalities.
01 / The big revealWho's hiding
Who's hiding
inside?
Peel back the mystery
One peel.
A whole new pet.
Pull back the fitted skin and discover the character underneath. Then make the play your own.
Meet the bear
Different colours. Different expressions.
The play keeps going
Swap it. Link it.
Take it everywhere.
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Your pets, wherever you go.
Connect your pets and clip them to your bag.
Make their look your own
Little accessories.
Endless story ideas.
A new tail, a favourite charm, a whole new adventure.
Pick a tail.
Change the mood.
Soft, fluffy and full of colour. Mix up your pet’s look with different tail styles.
SWAP · STYLE · PLAY
The little details matter
Link your crew.
Clip on the fun.
Explore playful connector shapes and clips, then take your little friends along.
A little grooming time.
Comb and style the fluffy tail.
Comb included with the single box.
Find your kind of little friend
Small pets.
Big characters.
25colourful faces.
Five kinds of friend.
Five kinds of friend.
Cleo in PurpleMeet the cat
Cleo
The curious one.
Every little mystery needs a little detective. Cleo is always ready to peek around the next corner.
Same friend. A different little face.
Tap a colour. Discover another expression.
Who will be your favourite?
+4 glow-in-the-dark specials
A little glow.
A big surprise.
Another kind of character to discover. Switch from day to night and see the glow effect.
Illustrative glow preview. Final special assortment and glow effect subject to confirmation.
DAYTIME
The reveal starts on shelf
Choose your
first surprise.
Explore the pack formats and what comes with them.
Link your little crew.
Swap the tail.Foil bag
A little bag.
A big reveal.
The surprise starts in a colourful foil bag. Open it, peel the skin and meet your pet.
Inside the bag
- 1 pet
- 1 tail
- 1 connector
- 1 clip
Accessory designs shown as examples.
Packaging shown is provisional and subject to change.
The world gets a little bigger
A little home.
A new story.
Meet the Peek A Pet house concept, in blue and pink with a glitter finish.
Playset concept — in developmentConcept visual. Final details and contents to be confirmed.
Keep the story
Your next little
surprise starts here.
Download the sales story Product, play, collection and formats in one PDF.
See the play come to life
30 seconds.
So much play.
Peel, reveal, swap and link. Watch the little surprises unfold.
What's happening in the video?
Children reveal the pets by peeling away their skins, swap the furry tails, comb and style them, and link the pets together to carry on a backpack. The film closes with the Peek A Pet and Kidz World logos.