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A new tail. A new look.
Detach the tail and swap the style.
Welcome to the world of Peek A Pet
A little mystery.
A whole lot of play.
A little mystery. A new little friend.
Peel.Reveal.Play!
The surprise is only the start.
Collectible pets with peel-off skins, swappable tails and clip-together play.
Meet your next pet Watch the commercial
Little pets.Big personalities.
01 / The big revealWho's hiding
Who's hiding
inside?
Peel back the mystery
One peel.
A whole new pet.
Pull back the fitted skin and discover the character underneath. Then make the play your own.
Before the reveal
Explore the before and after.
The play keeps going
Swap it. Link it.
Take it everywhere.
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Your pets, wherever you go.
Connect your pets and clip them to your bag.
Meet your little crew
So many faces.
Who will you find?
Five pet shapes. Five body colours.
25 different faces to discover.
The core collection
One shape.
Five little personalities.
Pick a pet shape to meet its five colourful faces.
+4GLOW
IN THE DARK
A little extra surprise
Find the glow-in-the-dark specials.
Look out for the special pets in the collection.
IN THE DARK
The reveal starts on shelf
Choose your
first surprise.
Explore the pack formats and what comes with them.
Link your little crew.
Swap the tail.Foil bag
A little bag.
A big reveal.
The surprise starts in a colourful foil bag. Open it, peel the skin and meet your pet.
Inside the bag
- 1 pet
- 1 tail
- 1 connector
- 1 clip
Accessory designs shown as examples.
Packaging shown is provisional and subject to change.
The world gets a little bigger
A little home.
A new story.
Meet the Peek A Pet house concept, in blue and pink with a glitter finish.
Playset concept — in developmentConcept visual. Final details and contents to be confirmed.
Keep the story
Your next little
surprise starts here.
Download the sales story Product, play, collection and formats in one PDF.
See the play come to life
30 seconds.
So much play.
Peel, reveal, swap and link. Watch the little surprises unfold.
What's happening in the video?
Children reveal the pets by peeling away their skins, swap the furry tails, comb and style them, and link the pets together to carry on a backpack. The film closes with the Peek A Pet and Kidz World logos.