Peek A PetDownload PDF

A little mystery. A new little friend.

Peel.Reveal.Play!

The surprise is only the start.

Collectible pets with peel-off skins, swappable tails and clip-together play.

Meet your next pet
Pink rabbit with green and purple Peek A Pet friendsLittle pets.
Big personalities.
Discover what happens next
Hands pulling back the green peel-off skin to reveal the blue pet
01 / The big reveal

Who's hiding
inside?

Peel back the mystery

One peel.
A whole new pet.

Pull back the fitted skin and discover the character underneath. Then make the play your own.

Pink rabbit wearing its peel-off skin
Before the reveal

Explore the before and after.

The play keeps going

Swap it. Link it.
Take it everywhere.

Hands swapping the colourful furry tail on a purple Peek A Pet
02

A new tail. A new look.

Detach the tail and swap the style.

Three Peek A Pet characters linked together and clipped to a pink backpack
03

Your pets, wherever you go.

Connect your pets and clip them to your bag.

Meet your little crew

So many faces.
Who will you find?

Five pet shapes. Five body colours.
25 different faces to discover.

yellow rabbit Peek A Pet
Rabbit
red koala Peek A Pet
Koala
purple cat Peek A Pet
Cat
green dog Peek A Pet
Dog
blue bear Peek A Pet
Bear

The core collection

One shape.
Five little personalities.

Pick a pet shape to meet its five colourful faces.

+4

A little extra surprise

Find the glow-in-the-dark specials.

Look out for the special pets in the collection.

GLOW
IN THE DARK

The reveal starts on shelf

Choose your
first surprise.

Explore the pack formats and what comes with them.

Three Peek A Pet friends connected to the crown clip on a pink backpackLink your little crew.
Peek A Pet foil bag, provisional packagingPeek A Pet pink rabbit
The furry tail detaches from the petSwap the tail.

Foil bag

A little bag.
A big reveal.

The surprise starts in a colourful foil bag. Open it, peel the skin and meet your pet.

Inside the bag

  • 1 pet
  • 1 tail
  • 1 connector
  • 1 clip
Flower-shaped pet connector
1 connector
Crown-shaped clip
1 clip

Accessory designs shown as examples.

Packaging shown is provisional and subject to change.

Blue and pink glitter Peek A Pet playset house concept with handle and paw-shaped side windows

The world gets a little bigger

A little home.
A new story.

Meet the Peek A Pet house concept, in blue and pink with a glitter finish.

Playset concept — in development

Concept visual. Final details and contents to be confirmed.

Peek A Pet

Keep the story

Your next little
surprise starts here.

Download the sales story

Product, play, collection and formats in one PDF.